Dolphin Roofing
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Dolphin Roofing: 222% More Conversions, Lower Cost Per Lead
The Problem
Dolphin Roofing had a solid service offering but lacked a strong digital foundation.
Their site wasn’t optimised to convert traffic, their SEO presence was minimal, and they were missing out on high-intent leads. Paid ads were active, but not structured for scale.
They needed a complete digital system that could consistently capture and convert roofing enquiries.
What We Did
Tradie Complete stepped in to build a growth machine around their roofing brand:
- Website & CRO Revamp: Optimised key landing pages for speed, trust signals, and strong CTAs — designed to turn visitors into leads.
- Search Domination: Expanded local SEO and service pages to target high-intent keywords like roof restoration Adelaide and gutter repairs.
- Google Ads Rebuild: Launched structured campaigns with Performance Max + high-intent search ads to capture demand and lower CPL.
- Streamlined Lead Flow: Integrated enquiry forms, phone calls, and booking actions for better tracking and faster responses.
- Ongoing Optimisation: Monthly performance checks to shift spend toward top-converting keywords and campaigns.
The Results
222% increase in conversions from ads Dolphin Google Ads
Cost per lead down 28.8%, allowing more scale with the same budget
Dolphin Google Ads
- Over 8,000 sessions driven through organic and paid search Dolphin GA4
- Mobile traffic dominating at ~90% of total sessions, with higher engagement and conversion rates Dolphin GA4
- Strong visibility across high-intent roofing and guttering keywords
Key Takeaway
By aligning website performance, local SEO, and ad structure, Dolphin Roofing built a steady, scalable pipeline of high-quality leads.
✅ With Tradie Complete, they went from passive traffic to a lead-gen engine that books real jobs.
