Master Landscaping
Home / Case Studies / Master Landscaping
The Problem
Master Landscaping had a strong service offering — fencing, retaining walls, paving — but their digital presence was underdeveloped.
They were getting some organic traffic but had no structured lead generation engine in place.
They needed a scalable way to capture qualified landscaping enquiries and lower their cost per lead while building brand visibility.
What We Did
Tradie Complete launched a full-funnel digital strategy:
- Smart Google Ads Setup: Built structured campaigns around fencing, retaining walls, and paving with Performance Max + Search to capture both broad and high-intent traffic.
- Landing Page Optimisation: Improved service pages and mobile UX to drive more form submissions and quote requests.
- Local SEO Boost: Strengthened presence for suburb-level searches to support long-term lead flow.
- Lead Tracking & Conversion Setup: Integrated calls, form submissions, and quote requests into one clean funnel.
- Performance Optimisation: Continuous refinements to improve CTR, reduce CPC, and scale profitable campaigns.
The Results
- 177 total conversions at a $41.35 cost per lead Master Landscaping
- Click-through rate at 4.22% with over 58,000 impressions and 2,459 ad clicks Master Landscaping
- Solid cost control with average CPC of $2.98 across campaigns Master Landscaping
- Organic and paid traffic combined for 800+ monthly sessions, growing steadily Master Landscping
- Mobile users accounted for over 60% of traffic and the majority of leads Master Landscping
Key Takeaway
By combining targeted ads, landing page optimisation, and local SEO, Master Landscaping built a steady and trackable pipeline of landscaping enquiries — without overspending on ads.
✅ Tradie Complete turned their digital presence into a reliable growth engine
