Alpus
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The Problem
APlus Tree Services had a growing presence but wasn’t set up to consistently turn website traffic into booked jobs.
Their ad activity was limited, SEO visibility was low, and their site wasn’t optimised to capture leads effectively.
They needed a stronger, structured digital system that would drive more inbound enquiries and make better use of their ad spend.
What We Did
Tradie Complete developed a performance-driven growth strategy:
- Rebuilt and expanded Google Ads campaigns (Performance Max + Search) to target high-intent keywords like tree removal and stump grinding.
- Optimised landing pages and quote funnels to increase enquiry rates and phone calls.
- Strengthened local SEO footprint to boost search rankings and organic discovery.
- Implemented lead tracking and reporting, ensuring every call and form submission was captured.
- Continuously optimised campaigns to increase enquiry volume while keeping cost per lead low.
The Results
- Over 1,200 high-intent leads generated through ads in under a year 76XTTctsfNMx73iPe
- Average cost per lead of $26.92, allowing efficient scaling of campaigns 76XTTctsfNMx73iPe
- 54,000+ impressions with strong click-through performance 76XTTctsfNMx73iPe
- 1,300+ new website users and steady enquiry growth month-on-month aplus
- 150+ tracked lead actions including phone calls and quote form submissions aplus
Key Takeaway
With the right structure, APlus Tree transformed from scattered traffic to a reliable and predictable lead generation engine.
Tradie Complete helped them scale their inbound enquiries without blowing out their marketing costs.
