Golds Termite
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The Problem
Gold’s Termites had a strong local brand in Townsville, but their digital strategy wasn’t structured for scale.
Ad performance was inconsistent, campaigns were not optimised for efficiency, and organic engagement wasn’t fully leveraged.
They needed a smarter setup to generate more inbound leads, lower their cost per lead, and strengthen their digital footprint in a competitive pest control market.
What We Did
Tradie Complete built a performance-first lead generation strategy:
- Restructured Google Ads campaigns to focus on high-intent keywords like pest control Townsville and termite inspection.
- Rolled out Performance Max alongside Search campaigns to maximise reach while lowering CPC.
- Enhanced landing page targeting and messaging, improving engagement and form submissions.
- Integrated lead tracking for calls and enquiries to clearly attribute ROI.
- Implemented ongoing campaign optimisation, shifting budget to top-converting channels.
The Results
- 7,690 ad clicks, a +275.7% increase in traffic year-on-year Gold
- Impressions up by 385.9%, improving brand visibility across Townsville Gold
- Over 900 total enquiries generated with an average cost per lead of $21.48 Gold
- CPC reduced by 51.8%, allowing greater lead volume from the same budget Gold
- 7,000+ new users and over 2,200 tracked lead actions from GA4 Golds GA4
- Mobile accounted for 63% of traffic and 55% of total engagement Golds GA4
Key Takeaway
By restructuring campaigns and tightening tracking, Gold’s Termites built a cost-efficient and scalable lead generation engine.
Tradie Complete turned their digital presence into a predictable source of pest control and termite treatment enquiries.
