Southern Side Pest Control
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The Problem
Southern Suburbs Pest Control had a growing footprint in Adelaide but their digital presence wasn’t fully harnessed to generate consistent inbound leads.
Most of their traffic came from organic search, but the conversion path wasn’t optimised, and enquiry capture was underperforming.
They needed a clear SEO and CRO strategy that would amplify their search traffic and turn visitors into booked jobs.
What We Did
Tradie Complete implemented a focused organic growth and conversion strategy:
- Strengthened on-page SEO, improving targeting on service and location-based keywords (termite treatment, pest control, rodent control).
- Optimised landing pages and enquiry forms for higher engagement and lead capture.
- Improved internal linking and site structure to boost search rankings and session depth.
- Tracked and refined key events (form submissions, calls, and emails) to monitor performance clearly.
- Enhanced mobile experience for smoother lead flow and better engagement rates.
The Results
- 4,179 sessions and 2,999 new users through organic and referral channels 4kTWv3Tt7YtFokx3s
- Over 1,100 tracked lead actions, including 729 enquiry form submissions and 269 phone calls 4kTWv3Tt7YtFokx3s
- Organic search accounted for over 70% of total traffic, proving strong local search performance 4kTWv3Tt7YtFokx3s
- Engagement rate of 88.75% with an average of 3.65 pageviews per session 4kTWv3Tt7YtFokx3s
- 50/50 split between mobile and desktop traffic, both delivering strong lead volumes.
Key Takeaway
By tightening their SEO strategy and improving conversion paths, Southern Suburbs Pest Control built a consistent organic lead funnel — turning search traffic directly into enquiries and calls.
Tradie Complete helped them own their local market without overspending on ads.
