CTL (Complete Tree Services)
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The Problem
CTL had a well-established tree removal business but wasn’t fully capitalising on organic search.
Despite steady brand recognition, the website wasn’t ranking strongly enough for high-intent service terms like tree removal, stump removal, and palm tree removal.
Their SEO presence needed to be more strategic to generate consistent, inbound lead flow without relying too heavily on ads.
What We Did
Tradie Complete executed a focused SEO growth strategy:
- Expanded and optimised targeting high-volume, high-conversion keywords.
- Strengthened on-page SEO— improving site structure, internal linking, and content relevance.
- Optimised location pages to boost suburb-level rankings.
- Improved page load speed and mobile UX to reduce bounce rates.
- Aligned content with user search intent to push pages into top positions.
The Results
- 10,984 sessions and 8,500+ new organic users from search traffic CTL
- 3.06 page views per session on organic visits — the highest among all traffic channels CTL
- Over 1,800 tracked key events, including nearly 1,000 quote requests and 800 phone clicks CTL
- Consistently strong engagement duration and low bounce rates from organic visitors CTL
- Solid rankings across service and location-based keywords, building sustainable inbound lead flow.
Key Takeaway
By targeting service keywords, optimising on-page content, and improving user experience, CTL built a reliable SEO foundation that continuously generates high-quality leads without needing to scale ad spend.
Tradie Complete helped turn search visibility into real booked work.
