Roof Doctors
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The Problem
Roof Doctors had a trusted name in Adelaide but their digital setup wasn’t keeping pace.
Their ads were running but under-optimised, organic visibility was under-leveraged, and the website wasn’t fully built to convert.
They needed a strategy that could tighten their ad performance, lift their organic reach, and turn more site visitors into real booked jobs.
What We Did
Tradie Complete rolled out a multi-channel growth strategy:
- Website & CRO Enhancements: Optimised key landing pages to make quote requests, calls, and forms easier — especially on mobile
- SEO Expansion: Improved content targeting for service pages like roof repairs, ridge capping, and leak repairs to strengthen local visibility.
- Google Ads Optimisation: Rebuilt and tightened campaigns to increase CTR, lower CPC, and focus on top converting keywords.
- Lead Flow Streamlining: Integrated calls, forms, and quote requests into a clean, trackable system.
- Performance Reviews: Month-by-month spend and lead tracking to ensure consistent return on investment.
The Results
- +28.2% increase in total ad clicks, driving stronger visibility
- +68.7% increase in phone call enquiries, boosting high-intent lead volume
- CPC down 24%, increasing efficiency and reach
- 16,000+ new users and steady organic traffic growth
- Higher engagement from both desktop and mobile with more form submissions and phone clicks
Key Takeaway
With a streamlined digital structure – better website UX, stronger SEO presence, and smarter ads – Roof Doctors transformed their online traffic into consistent, trackable job bookings.
✅ Tradie Complete helped them work smarter, not just harder.
